Whether a media organisation fully understands where it needs to go, or whether it is still finding its way, having rapid access to the right analytics is of huge benefit. But if real-time analytics like page clicks and time spent on the page are no longer enough to understand our audiences, then we need to get smarter about what to measure. Analysing browsing habits, designing new storytelling formats based on user behaviour, and learning to communicate with data across your news organisation will be takeaways from this Academy.

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