Anita Zielina

Visiting Fellow, Reuters Institute for the Study of Journalism


Anita Zielina is currently a visiting scholar at the Reuters Institute at Oxford University, with her research focusing on leadership and change management in media organizations. Her last role was as Chief Product Officer and member of the management board at Neue Zürcher Zeitung Media Group in Zurich, Switzerland, where she was responsible for all digital products. Before that, she held leadership roles as digital editor and deputy Editor-in-Chief at STERN, the German weekly news magazine published by Gruner+Jahr in Hamburg, Germany and the newspaper DER STANDARD in Vienna, Austria. In 2012, Anita was the first Austrian journalist selected for the fully funded one-year Knight Journalism Fellowship at Stanford University, Palo Alto, California, dedicated to entrepreneurship, innovation and leadership in journalism. There, she did research on innovation management in media and user engagement. Anita holds an Executive MBA from INSEAD in Fontainebleau, France and a Master in Law from Vienna University.

3 December 2018

Journalism Reloaded: the Network Effect